Adam, let's continue our conversation about PR and influencer launches
Here's the integrated solution we discussed, tailored specifically to your multi-market September TerraBoost rollout challenge.
Problem Summary
Adidas struggles with fragmented PR and influencer coordination for TerraBoost launch in Latin America.
Key pain points
- Multi-agency setup causes misaligned messaging and coordination delays across six core markets.
- Difficulty achieving rapid, high-impact earned media and influencer engagement regionwide.
- Lack of unified real-time analytics for KPI and ROI tracking across all campaign elements.
Expected outcomes
- Centralized, regionally integrated PR and influencer campaign for unified brand voice.
- Accelerated, measurable brand engagement with streamlined creator activations and pop-up events.
- Real-time, transparent campaign analytics and success tracking for KPIs and ROI.
Credentials
Solution
220M impressions: Unified LATAM launch
Integrated PR & Influencer
- Single regional hub for PR, influencer, and event activations across six LATAM markets, ensuring consistent messaging and rapid execution.
- Localized press kits (Spanish/Portuguese) and recycled-material seeding boxes to amplify Adidas’ sustainability narrative and drive top-tier coverage.
Experiential & social buzz
- Pop-up ‘TerraLabs’ in Mexico City and São Paulo featuring upcycled art, RFID try-ons, and CRM integration to immerse consumers in TerraBoost innovation.
- Activation of 45 mid-/macro creators with unified TikTok #TerraBoostChallenge, localized briefs, and always-on Creator Desk for content and UTM tracking.
What's included
- Six-month, all-in regional launch program
- Press, influencer, and experiential activations in six countries
- Weekly sentiment and performance reports with real-time dashboard access
Pricing
Another’s integrated PR, influencer & experiential launch program for Adidas TerraBoost (LATAM)
6-Month regional launch program
$640,000
Launch your brand across Latin America with proven regional expertise and guaranteed results.
Core breakdown:
- Strategy & PR Management
- Creator Network (45 creators, 3+ posts each)
- Experiential Pop-ups (Mexico City & São Paulo)
Dedicated Team & Tools:
- Regional account director + 6 local PR leads
- 24/7 social war-room during launch week
- Proprietary analytics suite
Performance & Compliance
10% success bonus when KPIs are met (220m impressions, ≥3% engagement). All campaigns are fully compliant with ISO 27001, GDPR & LGPD standards.RetryClaude can make mistakes. Please double-check responses.
Early-sign discount
We offer you a –5% discount on total contract value if purchase order is signed before August 15, 2025.
Case Study
Burger King - fallen soldier
Burger King needed to attract more diners during "Love and Friendship Day" by positioning locations as ideal spaces for sharing with partners, family, or friends. The challenge was standing out from other seasonal campaigns while effectively coordinating communication channels to meet annual business objectives.
Our solution
A viral social media stunt featuring a fake marriage proposal at a Burger King location in Monterrey during Love and Friendship Day. The campaign was supported by influencers, coordinated PR and digital efforts, and timely execution that connected with the brand's local identity.
Business impact
The stunt strengthened the Burger King brand and improved internal communication between departments, enabling better alignment for future campaigns and new opportunities for integrated strategies. The client was highly satisfied with the coordination, team proactivity, and media reach that exceeded expectations.
Clarifying questions your team might have
Adidas TerraBoost LATAM Launch: Key FAQs for Next Steps with Another
How will Another ensure consistent messaging across all six LATAM markets?
Another uses a central story deck and localized press kits, managed by in-house teams in each country for unified communication.
What is the process for selecting and managing local influencers?
The Always-on Creator Desk sources, vets, and contracts 45 creators, providing localized briefs and tracking all content and results.
How does Another measure and report campaign performance for Adidas?
Weekly reports, real-time dashboards, and proprietary tools like the Earned Reach Calculator provide transparent KPI and ROI tracking.
What support will Adidas receive during the launch week?
A 24/7 social listening war-room, dedicated account director, and six local PR leads ensure rapid response and issue management.
How does Another handle data privacy and compliance for Adidas campaigns?
All processes follow ISO 27001, GDPR, and LGPD standards, ensuring secure and compliant data handling across all activities.
Can the program be adapted if Adidas’ priorities shift during the campaign?
Yes, Another’s in-house teams and newsroom model allow for rapid adjustments based on real-time insights and Adidas’ evolving needs.
What happens if the campaign KPIs are not fully met?
The success bonus is only paid if KPIs are achieved; regular reviews allow for optimization to maximize results throughout the program.
Next steps
Here's how to move forward with the TerraBoost LATAM launch partnership
Jul 15th Technical validation workshop
Participate in the scheduled workshop to align on Brandwatch tagging, Shopify UTM attribution, and dashboard access. This ensures seamless integration of measurement tools and addresses any technical concerns before launch.
Jul 27th Review and approve SoW, influencer roster, and TerraLabs concept
Review the final scope of work detailing deliverables, timelines, and success metrics. Approve our curated roster of 45 regional creators selected for authentic audience engagement and brand alignment. Evaluate the TerraLabs experiential concept designs for Mexico City and São Paulo activations.
Aug 11th Business case review and internal benchmarking
Adidas Brand Comms & Procurement teams to benchmark Another’s proposal against the current multi-agency model, focusing on projected earned reach, engagement, and operational efficiencies. Confirm country priorities and budget alignment by Aug 11 to support the decision process.